Scan-and-Scram and Content Merchandising
It's known as "showrooming," and it is not something giggling hippies do in the woods. What I'm referring to is the growing habit of visiting a store only for the purpose of researching a product and...
View ArticleWeekly Content Critique: Against Nudity
If we accept the rule of double negative elimination, I am for nudity. Because I'm most certainly against AgainstNudity.com, a clothing retailer of the H&M variety. This type of retailer focuses on...
View ArticleSellPoint’s Rick Martin: “We Eliminate Complexity”
This post has been removed. This page will redirect to the Content Syndication Series in 5 seconds. If page does not redirect, please click here. This is part six in our series on content syndication.]...
View ArticleCNET’s Eli Marcus: “A Holistic Approach to Content”
Syndication forms only a small part of the services offered by CNET Content Solutions (CCS). While most of the division's resources are focused on its product database, the company does offer...
View ArticleWebCollage’s Scott Matthews: Staying Ahead of the Market
New York-based WebCollage's technology roots run deep: the company started out designing software for web applications before evolving into its role as a leading content syndicator. For more about...
View ArticleVideo and its Impact on the Shopping Experience
The e-tailing group, with sponsorship from Invodo, recently released a report titled "Delivering Superior Shopping Experiences Via Video" that details the impact of video on retail and illustrates the...
View ArticleUtilizing Consumer Generated Testimonials
Over at Video Commerce, Grant Crowell talks with VideoGenie CEO Justin Nassiri about the growing benefits of user-generated video testimonials. Together, the pair delivers five reasons why this type...
View ArticleWeekly Content Critique: Sofa with Identity Crisis
By this time next week, bank accounts will have been drained. Money will have been squandered on HDTVs and Call of Duty games and diamond necklaces and miniature Chihuahuas* and dark chocolate truffles...
View ArticleCustom Video Content: Show Consumers Your Goods in Action
When it comes to enhanced product pages, we’ve driven home that content is king and that product photography is worth every penny, but we have yet to touch on the importance of utilizing custom video...
View ArticleInvodo’s Craig Wax: Video Shapes Future of E-Commerce
We recently wrote about the role video currently plays in savvy Internet retailers’ e-commerce strategies. But do videos make sense for products with a short shelf life? Do videos help with SEO? And...
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